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About our Company

Why The Optical Company ?

Founded in 2011, The Optical Company (Oco) is a leading Australian corporation specialising in optometry services and distribution, with strong core values of integrity, superior service, and exceptional quality.

Oco holds ownership interests in a variety of iconic brands throughout NSW, VIC, QLD and SA including Kevin Paisley, Stacey and Stacey, nib Eyecare, and Prevue Eyewear, all offering premium quality eyewear and optometry care.

This vertically integrated retail network expands to 26 stores, as well as wholesale distribution, eye safety divisions and multiple e-commerce sites.

An efficient supply chain, along with professional administrative and marketing teams, offers positive economies of scale for the Oco group, ensuring strong consumer brand awareness and customer loyalty.

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Our Brands

Australian Eyewear Distributors

BRANDS

Australian Eyewear Distributors (AED) provides optical retailers exclusive rights to select, globally-recognised brands. Through AED, independent optical retailers have the opportunity to carry unique, sophisticated eyewear, with each range boasting premium quality and a competitive price point.

AED produces the Axis lens range, offering the highest optical quality. In addition to leading international designer eyewear, AED boasts stylish, exclusive brands:

  • Robert Marc
  • Blackfin
  • Helium
  • Jon Tyler
  • Marc Sebastian
  • Cloud Society
  • Bjork

AT AED, we take things personally.  Our professional, friendly warehouse team maintains strong relationships with retailers, providing thoughtful, efficient product delivery.  We know that creating a loyal customer base starts at the warehouse and carries through to in-store customer relations.

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AED BRANDS

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