Level 28 has been developed from our studies of optical trends both internationally and locally and we are confident that with our experience in the optical industry, in both private and listed businesses, we will make Level 28 a great success in Australia as with our other brands.
It is the one and only concept store which we believe appeals to a wide demographic by offering a wide range of eyewear.
An entirely new look has been created for Level 28 stores that will appeal to the savvy millennial market, with fixtures, fittings and lighting purpose-designed to showcase sunglasses and spectacles within a contemporary environment. Crisp brand collateral, including signage, spectacle cases and lens cloths, and packaging will all be designed to reflect the brand.
The rollout is expected to begin in the last quarter of 2017.