Private Label

The Australian  Eyewear Distributors  (AED) product division works with global suppliers to identify trends, shapes and evolutions in optical consumer products to present premium quality solutions to our customers.

This model provides for vertical integration of exclusive private label product to not only present brand options to customers within stores but also maintain accessible eyewear packages that are a key motivation for consumer spend.

As an extension to private label brands AED also secure superior AXIS lenses for customers to benefit across the range.

Within AED retail customers can discover:

  • Lars Ostern
  • Helium
  • Jon Tyler
  • Marc Sebastian
  • Cloud Society
  • Bjork
  • Seek Eyewear
  • Think Eyewear
  • Diarra Max
  • Diarra Flex
  • Fernweh Berlin